La Masardona
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La Masardona is named after Anna Manfredi, known as 'a Masardona, who started frying pizza in 1945 to get by after the war. Her family still runs it and calls it "la mamma della pizza fritta". The original shop is in Case Nuove, the working district next to Piazza Garibaldi and the station, at Via Giulio Cesare Capaccio 27.
On the Case Nuove menu the classic completa (provola, tomato, ricotta, cicoli, pepper and basil) costs €6. The same filling in the smaller battilocchio format, a trademark the family registered, costs €3.50. At the family's second Naples shop on Piazza Vittoria in Chiaia, the completa is €9 and the small one €4.50.
At a glance
- Address
- The original is in Case Nuove, the district by the station, at Via Giulio Cesare Capaccio 27. The second Naples branch is on Piazza Vittoria in Chiaia; a third is in Rome.
- Price at Case Nuove
- Completa (provola, tomato, ricotta, cicoli, pepper, basil) €6 or €3.50 as a battilocchio. Marinara €6. Crocchè and frittatina €2 each. Cuoppo of 12 fried bites €6.
- Price at Piazza Vittoria
- The same completa costs €9, or €4.50 small, and a crocchè €2.50.
- Hours
- Not published on the family's site. In 2022 Dissapore listed the original as open mornings to 3:30 p.m., later on Saturdays, and closed Sundays. Check before going.
- Bookings
- It is a fried-pizza shop with a few tables, not a restaurant. There is nothing to book.
In this guide
What to order
Order a battilocchio if you want to taste two or three fillings. It is the family's own small format, designed to be eaten walking. From the Case Nuove menu:
| Pizza fritta | Filling | Full | Battilocchio |
|---|---|---|---|
| Completa | Provola, tomato, ricotta, cicoli, pepper, basil | €6 | €3.50 |
| Marinara | Tomato, garlic, Cilento oregano | €6 | €3.50 |
| Nonna Pizza | Neapolitan meat ragù, parmesan, basil | €6.50 | €4 |
| Zio Gennaro | Sausage, friarielli, provola | €8 | €5 |
| Baccalà | Salt cod, Pantelleria capers, black olives | €9 | €5 |
Fried starters are €2 each (potato crocchè with mozzarella, frittatina, ragù arancino) and a cuoppo of 12 bites is €6. On Tuesdays only there is pagnuttiello, a baked bread filled with cicoli, egg, pepper and pecorino, at €5.
There is also a short list of pizze aperte, open fried pizzas topped rather than folded: Primavera with rocket, datterino tomatoes and buffalo mozzarella (€7), Tonnino with red tuna (€8) and Palummiello with octopus salad, potatoes and lemon (€10). A Baladin craft beer is €5, a soft drink €2.50. Two people eating well, with a drink each, spend around €20.
Case Nuove or Piazza Vittoria?
The menus are close; the prices are not. Piazza Vittoria, at the start of the Chiaia seafront, adds about 50 percent: €9 for the completa against €6, €2.50 for a crocchè against €2. It is more convenient if you are staying in Chiaia or on the Lungomare, and it offers takeaway from its own menu.
Case Nuove is the original, and it is close to Napoli Centrale and the Circumvesuviana trains. That makes it the natural stop before or after a train to Pompeii or Herculaneum. The streets around the station are rough at the edges; see our station area page for a plain account.
When it is open
The family's website lists menus but no opening hours for either Naples shop. The last published schedule we found for Case Nuove is Dissapore's, from December 2022: closed Sunday, open from 7 a.m. to 3:30 p.m., with evening opening on Saturday. Plan on lunch rather than dinner, and check the shop's current hours on its social pages or by phone before a special trip.
Frequently asked questions
How much is a pizza fritta at La Masardona?
At the original Case Nuove shop, €6 for the classic completa or €3.50 as a small battilocchio. At Piazza Vittoria, €9 and €4.50.
What is a battilocchio?
La Masardona's smaller, trademarked size of fried pizza, made to eat on the move and to try several fillings. It costs €3.50 to €5 at Case Nuove.
Where is the original La Masardona?
In Case Nuove near Napoli Centrale, at Via Giulio Cesare Capaccio 27. The family calls it the Case Nuove branch.
Is La Masardona open for dinner?
The family does not publish hours. The last listing we found, from 2022, had the original open until 3:30 p.m. on weekdays with a later close on Saturday. Check before you go.
Is pizza fritta the same as a calzone?
No. A calzone is baked. Pizza fritta is folded and deep-fried, which makes the dough puffed and soft. See our pizza fritta page.
Further reading
Official sources
- Masardona - home and history (official) – Founded 1945 by Anna Manfredi 'a Masardona; battilocchio a registered trademark; Case Nuove, Piazza Vittoria and Rome shops; checked September 30, 2026
- Masardona - Case Nuove menu (official) – Completa €6 / €3.50, marinara €6, Zio Gennaro €8, baccalà €9, crocchè €2, cuoppo €6, pagnuttiello Tuesdays €5
- Masardona - Piazza Vittoria menu (official) – Completa €9 / €4.50, crocchè €2.50
- Dissapore - the 10 best pizze fritte in Naples (December 2022) – Address Via Giulio Cesare Capaccio 27; closed Sunday, 7 a.m.-3:30 p.m. except Saturday (dated)
