Pasticceria Poppella
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Poppella is the Scognamillo family's bakery in Rione Sanità, baking since the 1920s. Its historic shop is at Via Arena della Sanità 29, on the same street as Concettina ai Tre Santi. Ciro Scognamillo, the third generation, created the fiocco di neve, the "snowflake": a small round brioche filled with a cream of sheep's ricotta and milk cream and dusted with icing sugar.
It became a craze. In 2020 the family told Dissapore it sold around 10,000 a week, at €1 each. Gambero Rosso now gives the price as €1.50. In 2016 Poppella opened a second shop on Via Santa Brigida, off Via Toledo.
At a glance
- Address
- Via Arena della Sanità 29, the historic shop in Rione Sanità. A second shop opened on Via Santa Brigida, near Via Toledo, in 2016.
- Price
- Fiocco di neve €1.50 per Gambero Rosso; it was €1 in Dissapore's 2020 review. Babà €1.50 and a large sfogliatella €2 in 2020; coffee at a table €3 in 2020.
- Hours
- Dissapore listed the Sanità shop as open every day, 6 a.m. to 10 p.m., in 2020. Poppella's own site was unreachable when we checked.
- The fiocco
- A round brioche filled with a cream of sheep's ricotta and milk cream, created by Ciro Scognamillo, third generation of the family.
- Volume
- The family told Dissapore in 2020 that it sold about 10,000 fiocchi di neve a week.
In this guide
What to order
The original fiocco di neve. Chocolate and pistachio versions exist; Gambero Rosso's verdict is that the original is still unbeatable. Eat it fresh, as a street snack in three bites, which is how it was designed; Ciro Scognamillo has long told visitors not to carry it home.
Poppella also makes the standards. Dissapore's 2020 review found a generous, XL sfogliatella for €2, a babà for €1.50 and good mini sfogliatelle at €1.20. Coffee at the table was €3, lighter and longer than most in Naples.
Which shop?
Via Arena della Sanità 29 is the original, and the one to visit if you are in the Sanità for the catacombs or on our Rione Sanità walk. Via Santa Brigida is the convenient one if you are shopping on Via Toledo or near the Galleria. The fiocco is also sold through other outlets across the region, and many rival bakeries now make their own version, so it is not a pastry you have to hunt down.
Practical notes
We could not reach Poppella's website on September 30, 2026, and found no current official list of shops, hours or prices. The figures above are from Dissapore (2020) and Gambero Rosso (undated, current online). If you are making a special trip, check the family's social pages for the current hours.
Tickets and tours you can book
Booking through these links supports this site at no cost to you. Prices move by date, so we do not print them here; the official prices we checked are in the page above.
Frequently asked questions
What is a fiocco di neve?
Poppella's small round brioche filled with sheep's ricotta and milk cream, dusted with icing sugar. It means snowflake.
How much is a fiocco di neve?
About €1.50, according to Gambero Rosso. It was €1 in 2020.
Where is the original Poppella?
Via Arena della Sanità 29, in Rione Sanità. There is a second shop on Via Santa Brigida, near Via Toledo.
Is Poppella worth the queue?
For a short one, yes. The fiocco is cheap and good, but it is simple, and other bakeries now sell similar versions.
Further reading
Official sources
- Gambero Rosso - the fiocco di neve (online, undated) – €1.50; sheep's ricotta and milk cream; created by Ciro Scognamillo, third generation; family baking in the Sanità since the 1920s; Via Santa Brigida shop; chocolate and pistachio versions
- Dissapore - Pasticceria Poppella review (February 2020) – Via Arena della Sanità 29; fiocco €1; about 10,000 a week; sfogliatella €2, babà €1.50, mini sfogliatelle €1.20, coffee €3 at table; daily 6 a.m.-10 p.m. (dated)
- Scatti di Gusto - Poppella opens on Via Santa Brigida (September 2016) – Santa Brigida shop near Via Toledo and San Carlo; pistachio, strawberry and chocolate fiocchi; eat it fresh, do not take it away
